Making sure your web site is search engine friendly seems to be more and more important these days with the markets so competitive, it’s worth considering what the search engines will think if you redirect a page, because for example you want to give it a more search engine friendly URI.

The best way to do this is using a 301 redirect, this tells any spiders that your page has moved permanently to a new address, and this should pass all PageRank and other benefits from the links you may have to your current page to your new page. (more…)