These days many sites are secured by an SSL Certificate, I’m going to explain the reasons for this, when you need an SSL Certificate and when you do not, and also explain how to get one.

Online security is vitally important, in a world of credit card fraud and identity theft people need to be more and more vigilant when divulging their private details. Having the padlock symbol at the bottom of a page gives people a feeling of some security at least, this means the site is using an SSL Certificate so communication between the user and the website should not be able to be viewed by anyone else. (more…)

Recently I was asked for my opinion on how effective it is to place keywords in your domain URL to improve search engine rankings. This means for instance purchasing www.uk-paintballing-trips.co.uk for a company targetting the “uk paintball trips” search term. First of all I had seen a recent video created by Matt Cutts of Google fame on this subject, you can view it below: